Influencer Networks: The Pros And Cons Of Working With Them
Influencer marketing has become a popular way for companies to advertise on digital platforms. Using influencers, they are able to market to a specific audience. Influencers who have built credibility within their audience can leverage that credibility for paid social media posts. But how does that influencer get started working with brands and getting paid for the relationship they have created with their audience? One can pitch directly to companies or join influencer networks who facilitate bringing brands and influencers together. In this post, you will learn what is an influencer network and the pros and cons of working within their platform.
What Are Influencer Networks?
Influencer Networks are third party companies that connect influencers with brands who are looking for sponsored content. Most Influencer networks require influencers to submit an application with information such as the influencers Instagram statistics, niche, general information, etc. Some influencer networks are invite only. I have found luck by simply emailing those platforms and showing interest in joining their network. After getting accepted into a specific influencer network, one can start applying to the specific campaigns that are offered. As with anything, there are pros and cons to working within an influencer network.
Pros For Working With A Influencer Network:
Build A Portfolio
As a beginner to the world of influencer marketing, this is a great way to start working with brands and understanding the process of a paid sponsorship. You can build a portfolio to present to brands in the future.
Don’t Need To Pitch
When pitching to brands, it can be difficult to get a reply to an email let alone land a successful paid partnership. Working with influencer networks means that you never have to pitch. Take note, you will have to answer questions about what you plan to do in a campaign.
Constant Stream Of CampaigN Opportunities
Influencers can be offered a constant stream of campaign opportunities when working within an influencer network. Some campaigns may fit well, some may not. When pitching yourself, you have to constantly work in order to get a steady stream of campaigns. It’s great for someone who is busy or works a full time job while still creating content.
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Cons For Working With A Influencer Network:
Low compensation
One downside (there always is one) to working within an influencer network is you will be leaving money on the table by not pitching brands directly. Third party networks take a cut of every deal leaving the influencer with less pay. Gifted products or gift cards are sometimes offered as compensation instead of cash payment, which does not help pay bills.
Don’t Get Creative Freedom
You will need to adhere to what the networks want you to create versus having the freedom to create what you choose. In contrast, when you pitch your own idea, you get more creative freedom.
Unsure what influencer networks to start applying to? Get a list of influencer networks that work with dog lifestyle accounts above!
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